SUMMARY
Athas is mobile app that builds connections between cyclists and their community through a unique pairing system.
I worked with two designers and two developers to deliver a complete minimum viable product with full UX research, branding, and a reusable design system.
TIMELINE
10 weeks
Take me to
THE PROBLEM
Finding community in the cycling world is important, but often difficult and overwhelming.
Existing social apps are often cutthroat and competitive. Moreover, matching with the right ride-buddies, clubs, and events for your skills and preferences is hard and time-consuming.
OUR Solution
A algorithm focused on compatibility, not competition.
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An interface to explore cyclists, groups, events, and races, all in one.
Athas leverages precise performance data to pair cyclists with other riders, races, events and clubs, enabling users can share plans, photos and more.
FEATURES
Key Research QuestionS
What bring cyclists joy and how can it be enhanced though digital technology?
Key insights
Collaboration and community is important for cyclists.
87%
increase in active cycling time when Strava users rode with a buddy rather than solo during the winter
See the data
However, social media focused on comparing performance data can foster hyper-competition and toxicity.
How might we use cycling data to encourage community and genuine connection?
Methodology
COMPETITIVE ANALYSIS
USER INTERVIEWS
USER ANALYSIS
DETAILS
Compared key features with several popular cycling apps including Strava, Zwift, and Bikereg.com
RESEARCH QUESTIONS
What is currently lacking from popular cycling applications and what would better meet the needs of cyclists?
KEY INSIGHT
Current apps encourage competitive behavior.
Apps focus too heavily on record setting and force users to compare themselves with riders of all skill levels.
Design GOAL
My primary goal was to display complex data & information in a way that is simple to understand
…including compatibility & user proximity data, upcoming rides/event information, race detail information, etc.
DESIGN HIGHLIGHT
While I was involved in designing every section of the app, one highlight is
The User Discover & Compatibility Section
01
FINAL DESIGN
0.5
LOW FIDELITY
00
BRAINSTORM
