Bright
fin
SUMMARY
Brightfin is app that makes financial education effective, simple and fun.
I worked with 4 designers and 2 developers to deliver a complete minimum viable product. I worked on UI/UX design and was also responsible for all of the UI graphic elements and motion design.
TIMELINE
10 weeks
Take me to
01
Overview
THE PROBLEM
For newly-independent young adults, navigating personal finances is stressful and complicated.
OUR Solution
Comprehensive and engaging financial education through a fun, simple, game-like interface
FEATURES
02
RESEARCH
Key insight
Users need an easy, motivating, and interactive way to navigate the enormous amount of financial information online.
Methodology
COMPETITIVE ANALYSIS
USER INTERVIEWS
USER ANALYSIS
DETAILS
Compared key features with several popular personal finance apps like Zogo, Investmate, and Best Brokers
RESEARCH QUESTION
What are the strengths, weaknesses and gaps in functionality in existing financial literacy apps?
KEY INSIGHT
Many apps have an overwhelming amount of information that is difficult to break down.
Others offer only simple facts or hide in-depth information behind subscription paywalls.
03
DESIGN
Design Goal
My goal was to create a playful and welcoming interface
Design Highlight
While I was involved in designing every section of the app, one highlight was the
The Island-View and Ship Upgrade Screens
FINAL DESIGN
GRAPHICS SKETCH
SCREENS SKETCH
